Samsung's ATIV branding might not yet be a household name, but that
could very well change, as the company has just announced a new naming
scheme that places all of its Windows PCs under the ATIV umbrella. As
you may recall, the ATIV scheme was previously reserved for convertibles,
but under the new structure, even Samsung's existing PC lineup -- we're
looking at you, Series laptops -- will retroactively take on the new
scheme. The news doesn't stop there, however, as Samsung has also
announced two new ATIV Book models and a nifty bit of software known as SideSync to the mix. Read on for the details.
In particular, we're talking the ultraportable ATIV Book 5 and
performance-oriented ATIV Book 6. From a spec standpoint, ATIV Book 5 is
very similar to theSeries 5 Ultra that we saw at CES. We're talking a
14-inch, 1,366 x 768 touchscreen, an Intel Core i5 (3337U) CPU, 4GB of
RAM, 500GB of storage with 24GB of ExpressCache and Intel HD 4000
integrated graphics. The ATIV Book 5 weighs in at 4.19 pounds, is
available for pre-order now and rings in at $900. Stepping it up a notch
in size and performance is the ATIV Book 6. Here, you'll find a
15.6-inch, 1080p touchscreen display, an Intel Core i7 (3635QM) CPU, 8GB of RAM, a 1TB hard drive and a discrete Radeon HD 8770M graphics chipset. This more powerful model weighs in at 5.18 pounds, and is available on pre-order now for $1,200.
Going forward, all Samsung ATIV PCs will come pre-loaded with a desktop
app called SideSync, which offers an integrated experience
between Windows 8 and an Android tablet or smartphone.
The software requires both devices be connected by a USB cable, but
offers the ability to respond to text messages, view maps and multimedia
files from the PC. As another nice touch, SideSync also offers the
ability to edit documents on the mobile device, and move files between the two.
Read on for a complete look at Samsung's new naming scheme, and a more
detailed spec sheet of its latest laptops. It's a lot to digest, but
we're sure you can manage.
Samsung Unifies Fastest Growing PC Line under Newly Expanded ATIV Brand; Launches Two New Laptops
Samsung ATIV PCs offer seamless solution to transition between PC
and mobile devices with SideSync, extending Samsung's mobile innovation
and user experience
RIDGEFIELD PARK, N.J. – April 25, 2013 – Samsung
Electronics America, Inc. today announced it will expand the ATIV brand
to include all of its Windows® based PCs. ATIV, previously the brand
for the company's Windows based convertible
PC devices, now unites all of Samsung's Windows devices under one
cohesive brand, representing the convergence of PC and mobile
technologies. The new product
names under the ATIV brand will provide customers an easy way to
understand the product segments across Samsung's PC portfolio. Samsung
ATIV will also offer users a consistent and seamless computing
experience across Samsung's diverse PC line.
"Samsung has been the fastest growing PC brand for the past three years1,
in part because of our commitment to developing solutions that meet and
exceed the ever-evolving needs of our customers," said Mike Abary,
senior vice president of consumer IT product marketing at Samsung
Electronics America. "Our expanded ATIV brand and the introduction of
solutions like SideSync create the necessary synergy between our mobile
and PC lines to create real ease of use for consumers. These synergies
enable us to maintain our momentum and continue to offer our customers
innovations that enhance the way they live and work."
ATIV Brand Expansion
The unification of all Samsung Windows PC products under the ATIV brand
represents Samsung's commitment to grow as a global leader in the PC
space, as well as its dedication to extending mobile innovation and user
experiences across all devices by integrating PCs into the mobile
division.
Current products will be rolled out with new names under the ATIV brand beginning today. More details on the existing and new product names are included below.
Flexibility and Convenience Across Devices
Samsung customers will now enjoy a completely integrated experience across their smartphones,
tablets and PCs, thanks to SideSync technology, the first of several
new ATIV features that will be introduced this year. This new technology
enables users to seamlessly switch from working on their PC to their
Android-based Samsung smartphone by simply connecting the two devices via a USB cable. When connected, users can respond to a text on a mobile phone
from their PC keyboard; view maps, photos and multimedia from their
phone on their PC screen; make edits to files on their phone via their
ATIV PC; and even drag and drop files from one unit to another. The
result is a more seamless experience, fewer interruptions to work and
everyday life, and the ability to utilize the best features of both
devices.
SideSync is compatible with all ATIV notebooks, laptops, tablet devices
and All in One PCs with Windows 8 (32/64 bit), and currently supports
Samsung Android-based devices. It will be pre-loaded as a desktop app on
all Windows 8 ATIV models.
New Samsung ATIV Books
In addition to renaming its existing products, Samsung today introduced two ATIV Book models, ATIV Book 5 and ATIV Book 6, which mark the continued expansion of its best-in-class PC business.
Samsung ATIV Book 5
Designed for speed and mobility, the Samsung ATIV Book 5 represents the next generation of Samsung Ultrabooks. With 24GB of ExpressCache3,
users enjoy rapid boot up and load times, enabling them to access their
favorite apps and programs on the vibrant 14-inch touchscreen nearly
instantly. The powerful processor perfectly balances work and play,
allowing consumers to easily crunch numbers in spreadsheets, produce
impressive presentations and more. Weighing just 4.19 pounds and
measuring less than an inch thick, users won't think twice about taking
the Samsung ATIV Book 5 on-the-go, while the sleek design will make them
proud to show it off everywhere from the coffee shop to the airport.
Samsung ATIV Book 6
The Samsung ATIV Book 6 offers the ultimate computing experience without
sacrificing mobility. This elegant touch-enabled laptop is packed with a
top-of-the-line Intel® Core™ i7 processor, empowering users to tackle
the most demanding jobs with greater efficiency. Rich graphics and a
15.6-inch full HD touchscreen make the Samsung ATIV Book 6 an ideal
device for content creation and multimedia from developing presentations
to watching videos. Enhanced performance provided by Samsung's
exclusive RAMAccelerator technology makes ATIV Book 6's 8GB of RAM2 work up to 1.5 times harder than traditional memory.
Both the Samsung ATIV Book 5 and ATIV Book 6 come equipped with
preinstalled SideSync technology and are currently available for
preorder starting at $899.99 and $1199.99, respectively.
Feature
|
Samsung ATIV Book 5
|
Samsung ATIV Book 6
|
Operating System
|
Windows 8
|
Windows 8
|
Processor
|
Intel® Core™ i5-3337U
|
Intel® Core™ i7-3635QM
|
Screen Size
|
14"
|
15.6"
|
Resolution
|
1366x768
|
1920x1080
|
Brightness
|
200 nits
|
300 nits, SuperBright™ Technology
|
Processor Speed (max)
|
1.8 GHz
|
2.4 GHz
|
Memory2
|
4GB
|
8GB
|
Storage3 (max)
|
500GB + 24GB ExpressCache™ Technology
|
1TB HDD
|
Graphics
|
Intel® HD Graphics 4000
|
AMD Radeon™ HD 8770M Graphics
|
Speakers
|
JBL® Stereo Speakers 4W (2W x 2)
|
JBL® Stereo Speaker 4W (2W x 2)
|
Web Camera
|
720p HD
|
720p HD
|
Wireless
|
802.11 a/b/g/n
|
802.11 a/b/g/n
|
Battery4
|
Up to 6.5 hours
|
Up to 4.7 hours
|
Weight
|
4.19 lbs.
|
5.18 lbs.
|
Dimensions
|
13.31" x 9.21" x 0.82"
|
14.75" x 9.84" x 0.90"
|
Details on the existing and new Samsung PC product names are below.
ATIV Category
|
Former Product Name
|
New Product Name
|
Tab
|
ATIV Smart PC Pro
|
ATIV Tab 7
|
ATIV Smart PC
|
ATIV Tab 5
|
One
|
Series 7 All-In-One PC
|
ATIV One 7
|
Series 5 All-In-One PC
|
ATIV One 5
|
Series 3 All-In-One PC
|
ATIV One 3
|
Book
|
Series 9
|
ATIV Book 9
|
Series 7 Chronos
|
ATIV Book 8
|
Series 5 Chronos
|
ATIV Book 6
|
Series 7 Ultra
|
ATIV Book 7
|
Series 5 Ultra
|
ATIV Book 5
|
Series 5 510
|
ATIV Book 4
|
Series 3 370
|
ATIV Book 4
|
Series 3 300
|
ATIV Book 2
|
Samsung, ATIV and SideSync are all trademarks of Samsung Electronics
Co., Ltd. Other company names, product names and marks mentioned herein
are the property of their respective owners and may be trademarks or
registered trademarks.
All functionality, features, specifications, and other product
information provided in this document including, but not limited to, the
benefits, design, pricing, components, performance, availability, and
capabilities of the product are subject to change without notice or
obligation.
1 According to IDC.
2Total amount of available memory may be less based on system configurations, graphics support, and other factors.
3Accessible
capacity varies; MB = 1 million bytes, GB = 1 billion bytes, TB = 1
trillion bytes. Please note that a portion of the hard drive is reserved
for system recovery, operating system and preloaded content software.
4Battery
life will vary depending on the product model, configuration, power
management settings, applications used, and wireless settings. The
maximum capacity of the battery will decrease with time and use. Test
results based on independent third party Mobile Mark (or Battery Mark)
tests. Non-Metric weights and measurements are approximate.
